The story behind the market: meet the owner
Meet the owner behind iane.market. Discover the strategy-meets-simplicity method behind her web design service.
TL;DR
Law taught me organization and ethics, corporate taught me strategy and speed, design taught me its principles and beauty — together, they became my actual method.
The market wasn't built for everyone, it was built for the busy ones, held back by time, who want a professional presence without becoming designers themselves.
This is genuinely something I haven't seen anywhere else, built exactly how I always wished someone would build it.
The doors are opening soon, and I could not be more excited.
Hi, I'm Iane, and I'm the one actually behind iane.market. Okay, deep breath, because I've been sitting on this for a while and I'm genuinely so excited to finally say it out loud. 😮💨
Before the doors open, I wanted you to meet the person behind the counter, not just the brand. So let's skip the Linkedin bio.
I trained as a lawyer. Then I went to customer service and climbed the corporate ladder. Then I trained as a designer. And none of those, on its own, is really the story… The story is what happened when I put all of them in the same room, and honestly, it's less about me and more about who I built this market for.
Most origin stories get stuck on the "before." The old job, the old life, the plot twist. Mine has those too, obvs. But I'd rather tell you about the "after." About why "market" is the actual name on my little office door, and about the people I built this for.
What law, corporate life, and design each taught me
What law taught me
Law gave me something I still use every single day, and it has almost nothing to do with courtrooms. It taught me how to take a mess of information and turn it into something clear.
It also taught me ethics, objectively, not just when it was convenient.
I don't lean on that background because I miss practicing, but because it wired how I think.
What climbing the corporate ladder taught me
Here's the chapter people always skip when they hear "lawyer turned designer": the years I spent climbing the customer service and operations ladder, all the way from entry-level advisor to Director of Operations.
That chapter taught me speed. Real, actual, measurable speed.
When you're managing performance in real time, you don't wait for some quarterly review to tell you something's broken. You catch it, you fix it, you move on. I spent years coaching teams to do exactly that: catch the problem early, fix it fast, keep moving. That instinct never left me.
So when people ask how iane.market gets a website live in a week instead of the industry's usual months, this is the real answer: years of training that made "slow" feel like a choice, not a rule.
What design taught me
Design gave me the other half, and honestly? This is where the principles and the strategy came together.
Design gave me a home. Something to call mine.
It taught me that beautiful and effective aren't opposites. They're the same goal, just approached from two sides. A site can look genuinely good and still have a real reason behind every single thing on the page. That's not decoration. That's a principle.
Funny enough, I'd already been running a foundation's website for years before I ever took a design class (I was actually taking high school classes tbh). Looking back, that training was just catching up to something I'd already been doing on the side, I just didn't have a name for it yet.
I remember the first time I coded (without knowing that was coding), and watching it come to life in real time, that seemed like a superpower of some kind. I'm so lucky I've reunited with that special part of me.
My method: strategy & simplicity
Put those three things together, law, the corporate ladder, and design, and you get my actual method. The thing I bring to every single project:
Strategy with simplicity.
Not strategy that takes 40 slides to explain. Not simplicity that skips the thinking and just looks basic. Both, at once, every time. Here's what that actually looks like when someone brings me a 12-page website idea because a competitor has 12 pages:
Does each page actually earn its spot, or is it there out of habit?
Usually 6 pages, built well, do more work than 12 built out of obligation.
That's the law brain asking hard questions before a single pixel gets placed, and the operations brain making sure the answer doesn't take 3 weeks to land on.
Then the design part takes over, and makes sure whatever survives actually looks like something a real person wants to click. Not a spreadsheet wearing a website costume!
Why "market," and who it's for
This is the part I've been dying to explain properly.
I didn't build this because I love websites in some abstract way. I built it because of the actual people I kept meeting along the way.
Who I actually built iane.market for
Simply put: busy business owners. Genuinely good at what they do. Held back by time.
They wanted a professional presence online. What they didn't want? A second job learning how to build one.
That's who the market is for! Not the person who likes tinkering with a site every weekend as a hobby, no shade to that person, it's just not who I'm building for. I'm building for the one who's already stretched thin, who needs this handled by someone who actually knows what they're doing.
Acknowledge the problem: the Forever Draft
I keep meeting the same villain in every single one of these conversations. I've started calling them the Forever Draft.
You know them. That half-built website that's been "almost ready" for months. The 27 tabs filled with different "how tos” that you end up closing because of overwhelm, not even knowing where to start. That little guily feeling... The website project that keeps getting pushed to "next week" because there's always something more urgent. Or just regular work and the obvious need for rest.
I didn't build the market to sell people something they didn't need. I built it because I kept watching genuinely talented business owners get stuck fighting the Forever Draft, alone. And I figured, hey, I actually know how to end that fight quickly!
You'll know you've met them too if any of this sounds familiar:
You've said "I'll finish it this weekend" more than 5 times.
You avoid the "what's your website?" question at networking events.
You have 49 template inspiration and zero finished pages.
Sound familiar? Yeah, you're the one I'm looking for.
Discover the iane.market solution
So, when we enter a market, the real kind, the neighborhood kind:
You walk in already knowing roughly where things are. No wandering around lost.
You trust the person behind the counter. No guessing games.
You leave with exactly what you came for. Nothing more complicated than that.
That's the whole model I built. One clear process. One flat price. A live website in a week instead of a months-long back-and-forth. And everything handed to you fully editable, because owning it should actually mean owning it!
Who I'm here for
There's a thread running through most of the people I've built for, too, one I've noticed more than I've planned. I've always gravitated toward helping women look as put together online as they already are in real life. It started with family, invitations and party decor and flyers nobody else wanted to design. It's carried straight through to who walks through the door of iane.market today. I don't think that's a coincidence!
So if you're just meeting me for the first time, here's what matters for me (and hopefully for you as well): clarity over cleverness, speed without sloppiness, and treating the person in front of me like the expert they already are at their work.
I'm not here to make anyone feel behind for not knowing web design. I'm here so they never have to learn it in the first place! (Unless they want to. Can't recommend it enough, I think it's the coolest job ever.)
If I had to sum up why I built the market in one line, it's this: I got tired of watching capable, talented business owners talk themselves out of looking as good online as they already are in person. Usually because someone made it sound complicated on purpose.
It was never actually that complicated. It just needed someone who could hold both the strategy and the simplicity at the same time, and hand the whole thing over, done.
The doors are opening soon
And honestly? I can't wait.
This is genuinely something I haven't seen anywhere else, built exactly the way I always wished someone would build it for me. And this felt like the right place to start: with the actual person you'll be working with once those doors are open.
Whoever you are, wherever you found this, thank you for being curious enough to read this far. That already tells me a lot about you. And I think we'll get along just fine. 🥰
Frequently asked questions
Do you still practice law at all?
Not day to day, but I could. My OAB license in Brazil is still active and ready for me, I'd just need to adjust a few things to pick it back up. It's less a closed door and more a room I chose to stop spending time in.
What actually happens when I "walk into" the market?
One clear process, start to finish. You fill out a questionnaire, I build everything, and 5 days later you have a live, professional website. No DIY, no overwhelm, no never-ending back-and-forth.
How fast is fast, really?
5 days, from questionnaire to a live site. Not a "typical timeline" that quietly stretches into months.
Do I need to know anything about websites to work with you?
Nope, not a thing. That's genuinely the whole point. You bring your business, I bring the design, copy, visuals, SEO, and legal pages, and you walk away with something you can actually edit yourself after.
What if my business doesn't fit some mold?
It doesn't need to. The market works from one proven, flexible framework, so whatever you do, we adjust it to actually look like you, not like everyone else who's used the same template.
